Miss Canada Zoom Boat


Press Release fro Jeff Mitchell re: Miss Canada Zoom Boat see attached

Check out this great release from Jeff Mitchell on Miss Canada V craft. Spread the word.

Looks like we are even picking up some press on the west coast.

Thought you might be interested to see the article that was just released by
Post Media in their top rated auto site; as well in the Vancouver Sun (see
Just got to work, mentoring entrepreneurs on how to get more referrals:

it was an honour and a privilege to show our boat at this year’s Cobble
Beach Concours D ’Elegance.  I have
attended all four Cobble Beach events.
We actually almost didn’t make it to the show. We had numerous trailer
issues, to the point where, I had actually called and advised the ACBS crew
that Miss Canada V would not be able to attend. But in the end we
persevered, we eventually pulled the rudder off the boat, and arrived at
Cobble Beach at 6 PM on Saturday.
They say “ there is no one with endurance than the one that sells insurance”

It was actually Alan McEwan, a long standing judge at Pebble Beach Concours
d’Elegance that introduced the concept of “Keels and Wheels” to me at the
North American ACBS show in Gravenhurst in 2009. And how at the Kirkland
Concours, they had included vintage boats in their program, very
successfully. So it was wonderful when Rob McLesse extended the opportunity
last year with Clancy Goodfellow and John Kutcy of the Antique and Classic
Boat Society to introduce vintage boats to Cobble Beach. And It turns out
that Rob McLesse of Cobble Beach, was across the hall from myself at Western
in the early seventies

There was gentleman there, by the name of Steve Plunkett, who has been a
significant part of all four Cobble Beach Concours D’ Elegance. A great guy
and very humble. Steve was the person that approached me eight years ago
about the possibility of bringing Miss Canada IV to his Fleetwood Country
Cruise–In in London. It was that phone call that put the wheels of motion
into play; and which ultimately lead to the making of the “Harold and Lorna
World Water Speed Champions” movie; and the involvement of Bobby Genovese in
the restoration of MCIV.

Always a small world !! And now I have been approached by Alyn Edwards, of
Peak Communicators Ltd., Vancouver to do an additional feature on the whole
Miss Canada story.
Here is the link to his article which was just released.

–       Miss Canada V with sedan top – that is myself at the stern of the
boat in the mid-fifties – notice any adults in the photo or even a life
jacket?   Clearly a different era !
–       Miss Canada V at Cobble – including Alyn Edwards and myself us in
–       Sign board on some of Miss Canada’s past

It was Jim Kenzie, that told me in 2013, that Cobble Beach Concours
D’Elegance was going to be a world class event. And boy was he right !!
Jim always told me he was an auto journalist; but he convinced himself that
he could do a boat story because it had a steering wheel and a motor !!



Jeff C. Mitchell, B.A. (Econ), CAIB
Honorary Member of the Insurance Brokers Association of Ontario Registered
Insurance Broker


J.C. Mitchell Financial Services Inc.
431 Bayview Drive, Suite 1,
Barrie,ONT, L4N 8Y2
T (705)721-7806 ext 225 / 1 866 721 7781 F (705)721-1556 / 1 877 721 1556 C

November 23, 2016 |

Who Should you spend time with to increase sales & referrals

Market HIGH

One of the greatest challenges that small business owners face is effective time management, especially as it relates to sales development and relationship building. Almost every day, I hear from business owners who are frustrated that the huge amount of time that they spend developing relationships that doesn’t translate into increased sales. It doesn’t have to be that way!

Welcome back to Mr. Bob’s Marketing Masterminds blog! This week, I’d like to share the story of my friend, Bruce, who developed a powerful sales funnel using the Marketing Masterminds program.

I have a good friend named Bruce. We both like systems that make our lives simple. With our collective knowledge we came up with Bruce’s Funnel system. We took Bruce’s entire market and put them at the top of an imaginary funnel. As potential consumers became more and more interested in Bruce’s products, they became hotter and hotter prospects as they reached the spout at the bottom of the funnel.

The prospects then became customers. That is the model of how we qualified his potential market. The reason for this model was to put in place promotions that would move a prospect towards being a customer. Newsletters, seminars and articles accomplished this for Bruce.

Bruce was now free to spend more time on productive things. Of course, he spent time working with his customers but he recognized that he needed to build better relationships and turn customers into clients. Customers just buy products whereas with Clients you have a stronger relationship and know their individual needs.

Bruce also recognized that there was a third category to focus on. These categories produced referrals and in some cases were not customers or clients. They could be friends, family and associates. He recognized that this resource was his most profitable.

Bruce’s strategy was to concentrate on building more word of mouth referrals from his existing referral partners and spending time to increase this referral network to others.

In summary;
• Educated clients refer others to you with their highest recommendations.
• Referral prospects are sold before they even hear your voice.
• Customers that buy from you once are looking to see how you do business.
• The second and third sales are usually larger.
• Bring referrals to your clients meetings and be seen a partner

When you match their expectations then these clients tell their friends and give you referrals.
If you’re interested in learning more about Marketing Masterminds, give me a call at 705-721-0727 or e-mail I love your blog, Bob!.
Robert “Mr. Bob” Cassels is the founder of Marketing Masterminds provides online and in-person resources for entrepreneurs looking to launch, grow, or promote their businesses.

April 16, 2016 |

Making STINKY Websites Smell Like ROSES | Shane Serra

Shane Serra

I’m afraid I’ve got some bad news for you. Your website probably stinks. Yes, I’m sure that it is full of wonderful, flashy content and looks great, but does it actually drive visitors to call, email, or buy from you?

If your answer is “no” or (more likely) “uhhhh, maybe?”, then this week’s article is for you. Heck, even if you think that your website is great (trust me, it likely isn’t), you need to keep reading!

Welcome back to Mr. Bob’s Marketing Masterminds blog!

This week, I’m profiling a local entrepreneur whom I’ve identified as the “Best of the Best” in Digital Sales Marketing, Mr. Shane Serra of WSI Optimized eSolutions. Shane is passionate about converting websites from underperforming “online brochures” to dynamic tools that engage your visitors through a strategically designed sales funnel.

shaneserra-googleIn addition to running WSI Barrie office, Shane teaches Social Media & Web Management at Georgian College’s School of Business, is a co-founder of the popular Small Business Connect Barrie networking group, and a frequent guest speaker on sales, marketing, and technology at Marketing Masterminds meetings.

I recently sat down with Shane to ask him a few questions about Digital Sales Marketing.

1) Shane – You’re a pretty high energy guy. What makes you so passionate about Digital Sales Marketing?

I love building successful marketing strategies! I have a true passion for helping companies spend less and make more. Digital Marketing makes this easier and effective. I bought a WSI franchise over 8 years ago because I understood to be a player in this game it is not all about what I know, it is who I know. WSI have over 1200 office in 80 countries. We have built 1000’s of websites and marketing strategies. We have more web awards than any other company.

2) What are the biggest mistakes that companies make with their websites?

Websites generally fail when they make visitors hunt for content, instead of having it front and centre. Keep in mind that 40% of all web activity now occurs on mobile devices – today’s visitors are not just visiting your website from a desktop, but from tablets and smart phones as well. Companies need to understand that customer needs change based on what type of device they are using – your website content needs to be customized to offer the best experience to all visitors without ever losing sight of your sales goals.

3) Why is it important for a company website to have a sales funnel?

Websites started as online brochures – really just simple extensions of your marketing materials – but effective web strategies have evolved to reflect more web-savvy, but less patient, audiences. A website needs to talk to the visitor’s needs and wants, offering content that engages the audience in a deeper virtual relationship where they feel the need to call, email or buy from you. This engagement process is what I like to call a sales funnel or click funnel.

A highly tuned sales funnel will connect with your prospect emotional need -> show the dream or desired outcome -> show how you can help, plus have helped solve this for others -> ask the closing questions.

4) Should small businesses include geo targeting in their digital marketing efforts?

Websites need traffic, like a store needs walk-ins. There’s an old saying, though, that “Traffic costs you money, targeted traffic makes you money”. In other words, not all traffic is the same. To help get targeted traffic it is important to build targeted traffic to a city or area. When adding your City or geo-location you can get a more targeted, relevant website visitor and increase your standing in the local search rankings. I also strongly recommend making sure that your company’s location is properly listed on the big search map sites like Google, and listed in local directories such as

5) Why should a business look for when hiring someone to build or revamp their website

Don’t get distracted by bells and whistles. Your decision should not be based on who offers flashy animations or loads of fancy graphics. When choosing a design company, I would look for a company that understands your business and understands your customers.

Standing out is important, but having clients surf your website going upstream is difficult, controlling or aiding the flow is much more productive and effective!

6) One last question. You’re a very active member of the Marketing Masterminds community. What do you think is the most valuable part of the program?

Mr. Bob, I’ve been a fan of your’s for years – your commitment and drive is inspiring. Marketing Masterminds offers a unique perspective where it is not just about Mr. Bob or an individual member, but rather a group of highly intelligent businesses owners collaborating, sharing feedback, and generating fresh ideas. I have seen unbelievable results for so many members of the group, including myself. I highly recommend joining Marketing Masterminds!

Thank you, Shane and congratulations on being named one of Marketing Masterminds Best of the Best!

That’s all for this week’s blog. Check back here weekly, as I’ll be writing more about my incredible Marketing Masterminds program, profiling local entrepreneurs whom I’ve identified as “The Best of the Best”, and sharing marketing advice that will power your business to new levels of success.

If you’re interested in learning more about Marketing Masterminds, give me a call at 705-721-0727 or e-mail

Robert “Mr. Bob” Cassels is the founder of Marketing Masterminds provides online and in-person resources for entrepreneurs looking to launch, grow, or promote their businesses.

March 30, 2016 |
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